![]() Some fonts that have been specifically designed for screen use (such as Georgia) are undoubtedly better than the generic but awful TNR, but they still look fussy compared with the clean sans-serif shapes of Arial, Verdana, Trebuchet or Calibri.įor print, the serifs will help to lead the reader’s eye along the line and make it easier for people to follow the text. ![]() At normal body text size on screen, the letters are usually too small for serifs to show cleanly and without dominating the letter shape. I would agree with that as a general guideline for body text. I see that a lot of online newspapers use Serif fonts. I’ve always read/been told that you should use Serif fonts in print and Sans Serif fonts online. That’s disgraceful and embarrassing in my books) (Oh, and NYT has over 380 validation errors. It’s important, IMO, for headers and body text to by harmonious, which oddly enough, means they need to have significant differences to each other but need to compliment each other as well. NYT uses larger, bolder serif fonts (Georgia, I believe) for titles, and this looks great, but they also use Georgia for body text, which I personally feel a nice font like Calibri or Myriad Pro would work better. ![]() I personally don’t feel we need 300-ppi capable monitors to appreciate what serifs have to offer via screen mediums.Īs for NY Times (one of your examples), as proven with Google, just because you’re popular, doesn’t mean you’re high quality and people will argue what quality really matters with the service they provide. Serifs have their place, even in web-based typography. Undoubtedly a powerhouse monstrosity of search incredible-ness, and yet their website frontpage, as beautifully minimalistic as it is, as of this writing, has 82 validation errors. ![]() This means appealing to the widest amount of people possible. I try for what is called the LCD approach (lowest common denominator). Visual design is subjective, like art what one person likes, others may not. However, why then, do major websites like the New York Times, LA Times, Wall Street Journal, Time magazine, etc use Serif fonts?įirstly, when it comes to professionalism in all it’s ways, there really are no standards out there just guides. His work led to an information revolution and the unprecedented m H. Though movable type was already in use in East Asia, Gutenberg invented the printing press, which later spread across the world. Johannes Gensfleisch zur Laden zum Gutenberg (German pronunciation: English: /ˈɡuːtənbɜːrɡ/ c. 1393–1406 – 3 February 1468) was a German inventor and craftsman who introduced letterpress printing to Europe with his movable-type printing press. This means you will need to adjust your leading tracking/ kerning to suit (that’s the distance letters/words are apart and line height).Ī good place deepen your understanding of type face usage is at the beginning. Often these can be longer and shorter (BTW they are how far a y goes down the page, or how hight the top of a t goes). Another thing to consider with serif fonts is what their ascenders and descenders are doing. The sans means ‘without’ the superfluous decoration you find on typefaces such as Times. But that’s not to say that it wont look good with tahoma.Ī sans-serif typeface adds readability. For example, an online newspaper, as you have mentioned, may choose times new roaman. But I would say choose a typeface that suits the content. In any case you probably know this and my list is not the best. Standard typefaces which include Arial, times, courier, Verdana Georgia. From a print perspective, it is not about using only a Serfi typeface exclusively, but rather choosing one that will compliment your design and be an effective mechanism in translating your concept.Īs with webdesign, it is best to stick to a limited range of typefaces that are able to be used on multiple browsers.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |